The Industry's Continuing Challenge of DTC
Insights from Bill Atlee, Chief Innovation Officer and Founder of iPipeline
It’s the question we ask ourselves, every day: “What’s for dinner?”
- The cheapest (but most time-consuming) way to do dinner is to drive to the grocery store, toss the items in your cart, drive home, and cook your meal.
- A little more expensive (and quicker) way is to use a service like Instacart. Someone else picks up the groceries, but you still cook your meal.
- And then there is a service like DoorDash, that delivers a meal, ready to eat, on your doorstep. It’s instant gratification but it will cost you much more.
The reality is that insurance is not that different.